Content intelligence is about using all relevant data to make the right decisions so you can take action. It is imperative because evolving technology is empowering people, companies and industries to be more efficient and effective. More specifically behind every company are the people who run it and behind every person is a technology that makes them work smarter. And the key to that is bringing data to every individual in the organization. Bringing the right data in the right way to the right people throughout the entire organization. When decision-makers are presented with the data they need in a way that makes sense to them, they are empowered to make decisions with courage.